GEN.G PARTNERS WITH CROCS TO HOST MINECRAFT COMPETITION
The “Build Your Life in Color” contest encouraged fans to build colorful and unique builds in the Crocs World server
Role: US Marketing Manager, Website Lead
Coordinated with external developers to create microsite
Worked directly with client to execute Crocs World vision
Collaborated with international and cross-functional departments on deliverables
Provided insight to internal creative teams for digital assets
The campaign generated over one billion PR impressions, 35 million impressions, 2.5 million views across digital content and 290K web visits.
