Jourdan "MissJourdy" Kerl

MISSJOURDY HOSTS THE SAWEETIE x GEN.G GAMING STREAM

Saweetie teamed up with global esports organization Gen.G to uplift Black & Asian American entrepreneurs.

Role: Host - collaborated on programming with internal marketing team, worked with internal departments for graphics and social media, interviewed talent on broadcast

Project Elements: The week of content featured educational workshops hosted on Saweetie’s Twitch channel and a Twitter Spaces panel to support AAPI entrepreneurship.

The series supported her nonprofit Icy Baby Foundation, which aims to inspire Black, brown, and underserved young people by providing resources to financial literacy, entrepreneurship, and technology.