TOYOTA HOSTS VIRTUAL RACE with gen.g esports & twitch streamers
The “Drive Your Game” contest placed Twitch streamers in teams of three and encouraged fans to use the new Toyota Sedan emotes in channels for a chance to win community prizing. The campaign lasted nine days.
Role: Marketing Manager & Website Lead
Managed process with website developers to create microsite
Regularly updated website with analytics from streamer events
Collaborated with partnerships, talent & creative departments on deliverables
Interfaced directly with client to execute campaign vision
The campaign generated over one hundred million PR impressions, 1.6M stream impressions and views across digital content and 40K web visits.
