MOBIL 1 LAUNCHES THE TUNE UP ON NBA 2K WITH GEN.G
We teamed up to pit virtual racers, real life drivers, and gaming influencers against each other in racing. All talent raced for a charity of their choice. Talent with the fastest combined times won.
Role: Senior Talent Manager & Project Manager
Scouted, contracted and managed deliverables for approved racing and gaming influencers
Scheduled regular meetings with influencers to ensure understanding of campaign
Lead process of developing briefs for the influencers
Provided regular updates to influencers related to the one day in-person content shoot from Production
