MOBIL 1 LAUNCHES THE TUNE UP ON NBA 2K WITH GEN.G
Mobil 1 launched The Tune Up to help both casual and avid 2K players improve the game through in-game boosts, hands-on training with Gen.G’s NBA2K League franchise and influencer engagement.
Role: Senior Talent Manager & Project Manager
Scouted, contracted and managed deliverables for approved NBA2K influencers
Scheduled regular meetings with influencers to ensure understanding of campaign
Managed and oversaw Talent Coordinator tasks
Lead process of developing briefs for the influencers
Hired additional influencers as necessary to amplify messaging
Prior to Launch, served as the Project Manager to liaise between the Partnerships and Marketing teams for graphics, social and PR
The influencer campaign generated over three million social impressions and 600k+ views across livestreams and videos for NBA 2K22.
